Steps to Building an Inclusive Brand and Company Culture
Reaching diverse audiences starts from within. Learn how to increase leads by developing an intentional strategy that allows you to better connect with young and diverse homebuyers. Successfully communicating with diverse audiences requires full buy-in from the team, an understanding of the importance of inclusivity, and a brand message that reflects your commitment to creating change. In this webinar with Kristin Messerli and Sarah Vita of Cultural Outreach, they will discuss the steps to building a more inclusive brand from within and how that will help you reach the diverse audiences you’re looking for. Kristin Messerli is the founder of Cultural Outreach and the digital mortgage platform, Ardley, and she is a national speaker on adapting to cultural shifts in housing and finance. As a former social worker, Kristin applies therapeutic principles to help professionals understand how to communicate and build trust with a generation of skeptical consumers. Kristin has spoken at hundreds of conferences and events, including ones with the Mortgage Bankers Association and Harvard Business School, and she has consulted for over 50 lenders in the US, including Wells Fargo, Quicken Loans, and TD Bank. Kristin is committed to her mission to reduce wealth inequality and democratize access to financial freedom and security. Sarah Vita is passionate about bridging the gap between consumers and professionals. She leads creative projects around inclusive design and develops strategies to connect with today’s young and diverse consumers through events and content. She has spoken at a variety of conferences, including the HousingWire Engage marketing conference, on topics related to millennial marketing, recruitment and retention, and social media. She also manages market outreach strategies for lenders across the country and was previously the assistant editor for Mortgage Women Magazine.