Home Buyer Social Distancing: Take Your Digital Game to the Next Level
How people live and work has changed dramatically in the last few months, yet Millennials continue to flood the market to buy homes. Lenders have a significant opportunity to capture new market share by following a modern approach to digital marketing and sales experience that resonates with this demographic. This webinar, led by Millennial homebuying experts, Kristin Messerli and Sarah Vita of Cultural Outreach, will provide participants with an overview of next generation consumer trends and preferences and a strategy to reach Millennials in the COVID-19 era. Kristin Messerli is the founder of Cultural Outreach and a nationally renowned speaker on adapting to cultural shifts. Her mission is to increase upward mobility in young and underserved markets by bridging the gap between consumers and businesses in housing and financial services. Kristin and her team developed a proprietary framework, called the Culture MAP, for assessing effectiveness in young and diverse markets, and her company offers modern social media content and financial education materials designed to better connect with modern homebuyers. Kristin has spoken at hundreds of conferences, including the Mortgage Bankers Association, Digital Mortgage, and Harvard Business School. She is a columnist for HousingWire and was previously the Managing Editor of Mortgage Women Magazine. She sits on MBA's Diversity and Inclusion Committee and recently graduated from the 2019 Freddie Mac Vendor Academy Program for diverse suppliers. Kristin holds her master's degree in public administration from the University of Oklahoma.